Post about "Real Estate"

4 Simple Steps For Effective Real Estate Marketing Online

Any type of real estate marketing is expensive, when it doesn’t produce results. Many of the frustrations for real estate professionals revolve around how leads from their marketing efforts are poor and that they aren’t closing any sales from any of their lead generation activities. Unfortunately this usually results in ditching marketing all together and hoping a new customer will “appear”.Instead of just hope, you might consider starting with an online marketing strategy that will generate low cost leads. When you start your online real estate marketing efforts there are a myriad of choices available to you.   Just a fraction of choices would include paid advertising on Google, Yahoo, MSN, Facebook, etc. In the field of paid online advertising each system works differently and allows quite a bit of flexibility for the advertiser. With this flexibility though comes the opportunity to waste your money quite easily and be stuck in that same viscous cycle.
 
Consider the following methods when starting your online advertising:

Set a Budget – Too often real estate professionals jump into their online marketing efforts with no idea of how much they want to spend. Getting started online means understanding there will be a time needed to uncover how it all works and setting a budget that will allow you to succeed. A good rule of thumb to start with is don’t spend any more than 7% of what your average commission would be on your advertising. When you consider that if you spent just 7% to get a 1 transaction you would be in good shape, especially when you could repeat that month after month!

Set a Goal – Sounds crazy, but I invite you to consider that your online real estate marketing efforts can have results from your very first month. Holding your money accountable and setting a goal for a specific number of transactions that you would like to achieve will help you to keep your money accountable and provide you with some focus at the same time.

Focus on Leads – Creating ads online (and even your SEO efforts) should all be focused on generating leads. When you have people requesting information from you, either via phone or e-mail, each day it gives you the opportunity to convert those leads into fresh appointments. Don’t think that you need to “brand” yourself or “get the word out”, rather consider focusing on providing value to your online visitors and compel them to contact you for help.

Be Specific – Too often real estate professionals (and many business owners for that matter) take very little time in their ad creation and where they will direct their ads. Take time to consider what people are searching on and direct them to pages within your website that will quickly give them the information they are looking for. This will keep your costs low and keep the leads flowing.
Real estate is an extremely competitive field and is getting even more competitive online. Keeping your costs low for your online marketing efforts will keep leads coming in, new appointments each week, and a steady flow of closings going each and every month.

5 Reasons People Choose Real Estate Investment As Their Job

When young people are asked this question “What career would you like to choose in the future?” you will get to hear many answers. Doctor, pilot, president, business person, jet fighter pilot, astronaut, scientist, computer genius, surfer, swimmer, athlete, footballer, rugby player and even a hacker sometimes. The one answer that you will fail to hear a child replying is that they want to be a real estate professional.A majority of the people today will attest that what they answered in that question when they were young is not what they are doing today. The good thing is that as an adult, you can finally make a wise decision based on income, passion, adventure and growth.Below are 5 reasons people choose Real Estate Investment as their job.More freedomThe professionals have a lot of freedom since they can be their own bosses if they are not working for another real estate professional. Apart from that, one can design their own work schedule that will fit their day to day timetable. This means that they can work as much or as little as they want. While this is a good thing for many people, it can be quite a challenge for others.To ensure that you are able to reap big rewards in the end (I mean fat commissions); you need to have a great work ethic. Uncle Ben in Spiderman told his nephew that “With great power, comes great responsibility.” In this case, “responsibility plus a great work ethic equals success.” While the professionals can work under a broker, it does not mean that he/she will be the boss always. Real estate agents can become their own bosses at the snap of the fingers. This provides more freedom to the professional which enables one to streamline their day to day activities.Higher rewardsAccording to research, many people look down on a real estate investment profession especially when they get to learn that a professional gets to earn around $40,000 in a year. This makes many people to think that real estate profession as a career is not rewarding. What they don’t know is that real estate professionals earn high rewards in terms of commissions. Every house a real estate professional sells means a fat cheque in the bank without even counting the yearly salary.The best thing about being a real estate professional is that you can work as a part time profession treating the job as your hobby or work at it fulltime. In order to become a successful real estate broker, it means that you need to have goals, the right plan and an effective hardworking team.When compared to an office job where you have to report at 9 am and leave at 5 pm while awaiting a monthly fixed salary, being a real estate agent seems more rewarding. While an office job can pay higher yearly especially in the corporate world, you will have to work crazy hours and meet even crazier demands.Ensures more control of your lifeThe one thing many people who work in offices fear is losing their job or quitting their job in order to start a business. In an office job, one is assured of a fixed monthly salary that comes with benefits such as health. Bonuses may be provided at the end of the year but it’s not a surety. For real estate professionals, they can start working under another successful professional.Within 6 months or one year, they can decide to venture out and together with a few others; they can open their own real estate firm. They can get to hire their own employees and grow their firm with ease. Real estate professionals don’t fear losing their jobs as they know they can create one. This means that they have more control in their lives. One can build a business off one successful client.Less startup timesIn most professions, you are required to undergo several certification programs in order to be qualified and be given a job. With real estate, you don’t have to undergo this; you can start now and earn commissions in no time.Majority of the courses can be completed in no time while at other times; one can receive training from a qualified profession and still be successful.Unlimited room for growthAs a investment professional, one will not only grow their portfolio but they will get to grow themselves. One can hire many professionals who will enable the business to grow and acquire more assets around the world.This will not only mean more money and success to you but to your business as well. A majority of successful people in different ventures will tell you that surrounding yourself with smart people is ultimate road to success.Final ThoughtsA real estate investment job is not only a great way of understanding how investment works but it’s a great way to learn tips and tricks. You can grow to become your own boss and hire smart people to help you achieve your dream. The job offers you unlimited growth and unlimited rewards if done in a smart way.